With a variety of boot collections including Americana – proudly handcrafted in the USA – San Saba, Exotic, Western, Stockman, Western Work and more, Tony Lama Boots continues to be a leading western and equine footwear brand since 1911
The legacy created by the humble cobbler, a hard working entrepreneur with a fierce pride in his craft, lives on. The same commitment to quality is reflected in the corporation that bears Tony Lama's name today.
State your name and occupation.
Mike Fuller, brand manager, Tony Lama Boots.
How does your product make a difference?
Tony Lama Boots is the world’s most recognized western boot brand since 1911 and symbolizes the history and heritage of the Old West and all that stands for, including integrity and honesty. In a time when people are looking for these qualities in a company, I think it’s important they can continue to rely on our brand. This style in particular is from our Americana collection which represents boots that are handcrafted in the USA. I think our commitment to manufacturing authentic, high-quality boots right here in the U.S. makes a difference to the people who buy our boots.
What most influences your style?
Tony Lama Boots styling provides loyal brand consumers the look, fit and comfort they have trusted for years while offering new looks and features that fit current needs and trends. Our designers are influenced by the heritage of our past and the looks and innovation of today.
What are the most important steps in designing and handcrafting a pair of high-quality Tony Lama Boots?
When it comes to designing boots, I think the most important step is recognizing what the buyer needs and wants, and determining how the final product will deliver that. Whether it’s a boot that is comfortable and will stand up to years of tough wear on the ranch, or a high-fashion style that looks great, Tony Lama Boots designs footwear for the person who’s going to buy them.
Each step in the boot-making process is as important as the last. From choosing the highest quality materials – to cutting, shaping and dying the leather – to hand-stitching and hand-tooling final touches, each step makes the boot a Tony Lama boot.
What was your first job?
Retailing at legendary Cutter Bill’s Western Wear.
Who is your style icon?
Ralph Lauren and Steve McQueen.
What is your personal soundtrack for summer?
Hmm, well, it varies from great classic rock like The Stones to today’s country from artists like Jason Aldean.
What’s your favorite indulgence?
Enjoying a round of golf.
Describe your style and wardrobe staples.
I would say my style is very traditional. For example, starched pinpoints with flat front chinos and a great pair of square toe Tony Lama Boots with the occasional navy blazer.
Beer, BBQ, or brownies?
This lookbook was created for the Americana Conquistador. The entire boot as well as this collection from Tony Lama is hand crafted & stitched in the United States. Boots are made to be broken in & worked in, all while remaining as comfortable as possible.